How to register as a seller on GeM

6 min read · Last reviewed 14 August 2026

Registering as a seller on GeM means creating a verified organisation account on the Government e-Marketplace using the business's own PAN, tax registration and bank details, and then listing products or services against GeM's catalogue categories so that government buyers can find, compare and purchase them.

Registration itself is administrative and rarely the hard part. The work that decides whether you actually sell is the catalogue: how your products are categorised, specified and priced, because that is what a buyer searches and compares.

What to have ready

• PAN of the business entity
• Constitution documents appropriate to the entity type — incorporation certificate, partnership deed, or registration certificate
• GST registration
• A bank account in the business's name, with account details for payments
• The identity credentials of the authorised signatory, for verification
• Udyam registration, if you intend to claim micro or small enterprise benefits
• Documentation supporting local content claims, if you intend to be assessed under Make in India
• Manufacturer authorisation, if you are reselling another company's product

The sequence

1. Create the seller account and verify the authorised signatory.
2. Complete the organisation profile: entity type, tax registrations, address, bank details.
3. Add the business's classifications — MSE status via Udyam where applicable, and Make in India local content class where relevant to your goods.
4. Find the right catalogue categories for what you sell, and study the specification fields that category requires.
5. Create product or service listings against those categories, filling every specification field accurately.
6. Set prices, delivery terms and the geographies you can serve.
7. Keep the catalogue current — stock, price and specification changes all affect whether you are found and bought.

Why the catalogue is the real work

A government buyer searching GeM filters by category and by specification. A listing placed in an approximate category, or with specification fields left thin, is invisible to precisely the buyer who wanted it — not because it was rejected, but because it never appeared in the comparison. Since much of GeM's volume is direct and comparison purchasing rather than bidding, that invisibility is a straightforward loss of revenue with no tender to lose.

Three things repay the effort: pick the most specific category that genuinely fits, complete every specification field rather than the mandatory ones only, and describe the product in the terms a buyer would search for rather than in your internal product naming.

After you are listed

Selling on GeM is an operational commitment as much as a commercial one. Orders arrive with delivery timelines attached, performance against those timelines is recorded, and that record follows you. Treat the first few orders as reputational rather than marginal — on a platform with a public transaction history, early performance compounds.

Key takeaways

• Registration is administrative; the catalogue listing is what determines sales.
• Register in the business's name — entity-name mismatches break benefit claims later.
• Claim Udyam and Make in India status at registration, not at the point of a bid.
• Fill every specification field: buyers filter on them, and thin listings are invisible.
• Delivery performance is recorded and carries forward — early orders matter.

Frequently asked questions

What documents are required for GeM seller registration?

The business's PAN, its constitution documents (incorporation certificate, partnership deed or registration certificate as applicable), GST registration, a bank account in the business's name, and identity verification for the authorised signatory. Udyam registration is needed only to claim micro and small enterprise benefits, and manufacturer authorisation is needed if you are reselling another company's product.

Is there a fee to register as a seller on GeM?

Registration as a seller is free. Costs arise from the operational side of participating — for example caution money or performance security where a transaction requires it — rather than from creating the account itself. Micro and small enterprises are additionally exempt from tender fee and EMD in public procurement under the MSE policy.

How long does GeM seller registration take?

The account creation and profile steps are completed online and are usually quick. The step that takes real time is building the catalogue — identifying the correct categories and completing the specification fields for each listing — which is also the step that determines whether buyers find you.

Can I sell on GeM without Udyam registration?

Yes. Udyam registration is not required to sell on GeM. It is required to claim micro and small enterprise benefits such as exemption from tender fee and EMD, and purchase preference at evaluation.

References

• Public Procurement Policy for Micro and Small Enterprises (MSEs) Order, 2012