Engagement of an Agency for managing Outreach and Public Relations Activities for Online Coaching Initiative of the Ministry of Education
EdCIL (India) Limited · Noida, Uttar Pradesh · Consulting & Professional Services · open
Key facts
- Tender value: ₹1.5Cr
- EMD: ₹2.3L
- Published: 17 Oct 2026
- Closing date: 22 Oct 2026
- Status: open
- Status as of: 22 Oct 2026 03:15 UTC
- Ministry: Ministry of Education
- Office: EdCIL House, Plot No. 18A, Sector-16A
Description
EdCIL (India) Limited invites agencies to deliver a six-month, 360-degree outreach, communications and public relations campaign for the Ministry of Education's Online Coaching Initiative. Services include digital and print media planning and buying, social media and content creation, influencer partnerships, media relations, campaign monitoring and reporting. Estimated cost is Rs. 1.50 crore plus GST. Selection is through QCBS with technical and financial scores weighted 40:60.
Eligibility & requirements
- Startup relaxation: No
- MSE relaxation: No
- Certifications: Class-III Digital Signature Certificate
- Documents required: Organization Declaration Sheet as per Annexure-1, Annexures 1 to 13, Signed corrigendum/addendum, if any, Financial Bid forms I to II(B), Original Demand Draft or bank transfer proof for EMD, unless MSE-exempt, Original Power of Attorney, if applicable, Original Undertaking for Non-Blacklisting, Class-III Digital Signature Certificate
New to these terms? Read how tender eligibility criteria work.
Commercial terms
- Bid type: Special Short-Term Limited e-Tender in single-packet on QCBS system
- Evaluation: QCBS; technical and financial scores weighted 40:60
- Make in India (MII): No
- MSE preference: No
Line items (13)
- Digital Media Buying — Qty: 1 One time (pre-campaign)
- Campaign execution
- Performance reports — Qty: 1 Weekly
- Influencer Marketing
- Social media content strategy — Qty: 1 One-time
- Content creation (copy + design)
- Video content (reels/shorts) — Qty: 120 Daily
- Paid promotion of posts — Qty: 2 Weekly
- Media Planning — Qty: 1 One-time
- Ad insertions
- Editorial features / coverage — Qty: 5 Campaign period
- Interviews / Podcasts — Qty: 5 As required
- Weekly performance report — Qty: 1 Weekly
1 tender document(s) available — sign up to download.
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